In efforts to promote local content broadcasting in Uganda, the Uganda Communications Commission (UCC) has announced new guidelines/ methodology aimed at further emphasizing the need for prioritization of local content on Uganda’s media platforms.
Under the new guidelines, broadcasters are still expected to have 70% local content coverage, however new emphasis has been put on specific genres that need special protection and promotion drama including documentary, children’s programs, sports and Knowledge building and educational programs.
The other genres considered for local content measurement include news, current affairs, religious programs, reality programs and music.
“The new methodology will measure all genres above, and each station is expected to broadcast protected genres and other genres to meet the minimum local content quota of 70% of the measured period,” UCC states.
The Measured Period is 19 hours in a day starting from 5:00 am – 12:00 am. Prime time (6:00 pm – 11:00 pm) and Off Prime time (11:00 pm – 12:00 am).
“The Incentives for protected genres include Prime time – 80% of the score is added to the total score as a bonus and Off Prime time – 20% of the score is added to the total score as a bonus.”
According to UCC, local content broadcasting is very important in promoting cultural identity, pluralism and diversity, and enhancing the employment capacity of the nationals.
Local content, according to the Broadcasting Policy, is defined as content which recognizes the cultural and linguistic diversity of Uganda carrying themes of relevance to the local audience and produced under Ugandan’s creative control.